PHOTOS BY Pablo Ravazzani

FOR MORE IMAGES : http://www.theimagist.com/node/4337

Text by Carolyn Brennan Photography by Mark Reay

Thanks to his razor sharp aesthetic and bondage inspired style, in several short seasons Rad Hourani has garnered quite a cult following in New York and beyond. The designer’s army of darkness stormed the runway to the suspenseful tones of “Black Planet” by The Sisters of Mercy. There were dramatic capes, jackets with attached backpacks and the designer’s signature draped jackets and strap front leather pants. The most important theme of the collection was transformation: Hourani created many pieces that could be folded like origami into completely different looks. Though his price points are still sky high, Hourani’s fashion resourcefulness is just what we need in this economic climate.

READ INTERVIEW : http://www.dazeddigital.com/Fashion/article/6615/1/Rad_Hourani_AW_10-11

Rad Hourani’s parade of striking, Goth glamazons in head-to-toe black was a bit monotonous, but his beautifully done, origami-esque wool jackets and sweaters — some of which featured leather or sequin panels — were stunning.

TO VIEW LOOKS : http://www.wwd.com/fashion-week/fall-ready-to-wear-2010/review/rad-hourani-rtw-fall-2010-2479208?city=new-york

RAD!
BY ISAAC LOCK

Rad Hourani, of new wunderkind on the NYFW block fame popped over to see us at the Royalton and demonstrate his amazing transforming jacket/bag/skirt/vest from his new collection! He’s relocating to Paris soon – more on him later…

TO VIEW VIDEO : http://thelovemagazineblog.wordpress.com/2010/02/17/rad/

FREE RAD-ICALS
By Emily Torrans

Thick leathers, sharp angles, and crisp folds: Rad Hourani’s black on black collection certainly reflected previous seasons, but in an evolved and perfected mirror.  Androgynous, multi-use, transformative pieces anchored the show. One jacket that could be zipped, unzipped, and worn with interchangeable sleeves, made ten different appearances down the runway. Hourani’s pieces are surprisingly functional, and despite their unexpected features and silhouettes, avoid gimmickry. Quickly they are becoming something you might call futuristic classics

For more images : http://www.vman.com/blog/free-rad-icals/

Images By Martin Gregory Jerez for MYKROMAG

For more images : http://www.mykromag.com/blog/?p=1813

Vogue UK : http://www.vogue.co.uk/fashion/show.aspx/full-length-photos/id,8964# 

NEW YORK, February 15, 2010  By Meenal Mistry

One of the principal complaints about young designers is that they lack a unique point of view and, particularly when you're facing a packed fashion schedule, a reason to exist. That's not an issue with Canadian designer Rad Hourani, who launched his label three years ago with a laserlike focus. His is a modern goth ethos that fetishizes a strict, lean black silhouette with straight skinny pants and rectangular jackets. The designer is specific. His clothes are always unisex and symmetrical, and you'll never see a button chez Hourani, only zippers.

continue reading http://www.style.com/fashionshows/review/F2010RTW-RHOURANI

 -Not distinguished or distinguishable on the basis of sex; androgynous in appearance: cultivated a unisex look.

-Elimination or absence of sexual distinctions.

Interview by Fay Cantor-Stephens
Photos by Alexandra Carr

Model : Deborah Muller
Editor : William Graper
Photo : Amy Troost
Hair : Andre Gunn
Make up : Hung Vanngo
Interview : Christopher Bartley

Rad Hourani FW10-11 Show pre-looks

Available in black or white : eshop

 - the quality of being made up of exactly similar parts facing each other or around an axis 

- correct or pleasing proportion of the parts of a thing 

Photos by Rad Hourani

http://shop.radbyradhourani.com/

 Happy New Year

Model Daul Kim

Photos by Rad Hourani

Model Yuri

Photo by Rad Hourani

Model Janete

Styled by Wiliam Graper

Photos by Rad Hourani

 Styled by Patti Wilson

Styled by Patti Wilson 

Model Tomek

Photos by Rad Hourani

Model Lee

Photo by Rad Hourani

Rad Hourani illustration by Laura Laine

Photos by Rad Hourani

Styled by Sonny Groo 

Photos by Rad Hourani

Photos by Michael Schwartz

Photo by Rad Hourani 

Photos by Eric Sposito

noun

1 a manner of doing something 

2 a distinctive appearance, typically determined by the principles according to which something is designed

3 elegance and sophistication 

Rad Hourani SS10 Collection

Model Taylor Fuchs

Photo by Rad Hourani

FW09-10 BACKSTAGE

POLAROIDS BY RAD HOURANI

Photos by Rad Hourani

 Photos by Rad Hourani

Photo by Max Abadian

Rad Hourani Sketchs

 Photos by Rad Hourani

Photos by Rad Hourani

Photo by Rad Hourani

Model Janete at One

Photos by Rad Hourani

 Photo by Rad Hourani

BRING (SOMETHING) INTO EXISTENCE 

 Photos by Rad Hourani 

PATTI WILSON, HUNG VANNGO, WAYNE STERLING, LEE TRIMBLE

PHOTOS BY RAD HOURANI 

ROOM 805

PHOTOS BY JAK&JIL 

CASTING BY WAYNE STERLING 

PHOTOS BY RAD HOURANI

noun

1. the action or process of observing something or someone carefully or in order to gain information.
   • the ability to notice things, esp. significant details.
   • the taking of the altitude of the sun or another celestial body for navigational purposes.
2. a remark, statement, or comment based on something one has seen, heard, or noticed.

Photos by Rad Hourani

Rad Hourani takes the next step by launching his diffusion line at the Soho Grand Hotel last week.

Despite unbearably hot temperatures, the downtown fashion pack crowded in the Soho Grand's outdoor garden for the first glimpse of RAD by Rad Hourani, a new diffusion line presented by the up-and-coming Canadian designer. Though it seems a bit premature for Hourani to be launching this collection already, (after all, he's only been in business for four seasons) he is eager for his dark and minimalist vision to spread. "The team is growing in New York and Paris," Hourani says. "I felt it was the right time to launch the collection, as we've been getting many requests about an affordable line from retailers and clients that can't afford the main line."

READ MORE : http://www.dazeddigital.com/article/4261/1/RadbyRadHourani

RAD by Rad Hourani - вторая линия молодого и перспективного дизайнера Рада Хурани. На ее создание его побудила в первую очередь не возможность экономической выгоды, а желание дополнить свой гардероб совершенно новыми и универсальными вещами. «Я хотел создать то, что я сам мог бы носить всюду и в любое время», - говорит канадец Хурани, известный экспериментальным кроем и готичными образами.

Hourani's New Line... Final Cut for Fashion's Night Out... Wise Out...

A NEW SECOND: There’s a new name to add to the list of young designers who have introduced a secondary line: Rad Hourani. The move, he explained, wasn’t dictated so much by the economy as by his desire to expand his own wardrobe beyond statement pieces. “I wanted something I could wear everywhere, anytime,” said the Paris-based Canadian Hourani, best known for his experimental cuts and hard-edged rocker-Goth vibe. The approach should come as no surprise to those familiar with the former stylist — Hourani launched his main collection three years ago “for myself and my friends,” he remarked. “This is exactly the same thing.”

READ MORE : http://www.wwd.com/fashion-news/fashion-scoops/houranis-new-line-final-cut-for-fashions-night-out-2225587

Rad Hourani's Spinoff. Read More: http://www.teenvogue.com/style/blogs/fashion/2009/07/rad-houranis-spinoff-karl-lagerfelds-fashion-flock-and-charles-jourdan-relaunches.html

Rad Hourani's star reached a new stratosphere with the presentation of his new seasonless line called  Rad by Rad Hourani.  Rad by Rad Hourani sees Hourani reshape his razor sharp androgynous aesthetic in lighter, relaxed and more affordable fabrics. The monochromatic collection of jackets and vests layered over tees and straight leg pants, in denim made up 15 unisex looks . READ MORE : http://www.frillr.com/?q=node/15234

“I don’t know if it’s called a diffusion line,” said Rad Hourani last night, sitting backstage in a Soho Grand conference room before the presentation of his new collection Rad by Rad Hourani. Perhaps that’s because nothing in the world could get this up-and-comer to diffuse or dilute the strict angular, noir-ish look that he’s made his razor-focused signature in a mere four seasons. Instead, the secondary line flows seamlessly into the designer label, recasting the same silhouettes in lighter, more casual, and, of course, more affordable materials.

READ MORE : http://www.style.com/stylefile/2009/07/secondary-act-rad-houranis-new-line/

Last night Rad Hourani introduced his slick, futuristic style to a whole new audience with the launch of his Rad by Rad Hourani collection. The intimate presentation at the Soho Grand featured affordable looks in the minimalist Hourani aesthetic as worn by some of the coolest new models in the city.

read more : http://models.com/oftheminute/?p=7904

Such fun at the Rad by Rad showing last night at Soho Grand and that had to be the easiest casting .The proceedings felt like the best nightclub except in the light of a late afternoon turning to night. Here are some of Pablo Ravazzani's images of the event. 

For more photos : http://jakandjil.com/blog/?p=2560

As seen in : The Imagist, One Management.